Spirits
What'll You Have?
Big houses developing innovations for mature brands? Been there.
Artisan distillers/craft brewers whose depletions have reached the level that need some creative muscle to get to the “next benchmark”? Done that.
Seeking to create new products for new markets. Our 4te’.
Top Shelf Talent
We are a consortium of the most experienced, respected and imaginative marketers you’re likely to find under one roof.
Couple this with some of the best and the brightest young talent fresh off the business end of the marketing stick and you have wicked bad strategic, creative, and activation tools to handle any opportunity.
Top Shelf Talent
Hell, we were practically raised in bars and they are still our playground.
We dream of sellins, not hook ups, awesome shelf presence, not just space and hot trends, not hot bodies. (Our nose is growing.) We sample lifestyles… and brands, observe behavior… and beliefs, consumers… and customers with an eye for what’s next.
We create products and packaging for the Sampling Crowd because On-premise sampling = Off premise depletions. We are barcentric with retail results.
Brands We Love
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NATURE’S CARE
Name, Logo, POS, Signage, Wearables and Dispensary design. If it has to do with Nature’s Care Proof produced it. How’s that for one stop shopping.
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NATURE’S GRACE
We created the name, designed the logo, source the package and manage the printing and labeling process. We let Nature’s Grace do what they do well, grow and distribute MMJ wellness products.
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URBAN INCREDIBLES
If you’re going to create a new market you’re not going to do it with your dad’s pot brownies.
Logo’s, labels, website, packaging, POS and a fictitious flower child are destined to dominate a market that is primed to emerge.
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KEYSTONE RELEAF
Our solution is their solution. Visually, the puzzle that is Medical Cannabis is solved by the Logo. The company’s mantra? Nailed it with Seed to Science Solutions. Client pleased. We love it when a plan comes together.
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CANNACINES
Blue Thorwegen spent years researching strains and combinations to create disease and symptom specific products. The perfect combination of symptom relief, branding and packaging protocols in the emerging super premium medical cannabis market.
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BELEAF
Name, logo, labels, website and packaging for Missouri’s first MMJ grower, former Proof partner and medical cannabis guru, Mitch Meyers’ newest venture. She proved she was still the sheriff… Hey! Toughest client ever!
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APOTHIO
An extensive line of specialized cannabis products made from a proprietary hemp plant developed over the past three years. Name and logo complete. Packaging to come.
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REPUBLIC OF TEA
Bottles, Labels and Launch. Good things usually happen when we meet a gutsy client with a great product.
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BIG O
Product relaunch required logo, packaging and website. We said, “Hey. we do that.”
And at the end of day we had them squealing with pleasure. “What did you expect, an at-a-boy?”
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MARBLE DISTILLING CO.
A new line of spirits filtered through Yule Mountain Marble. Yule mountain marble is the densest marble on earth and as such makes smooth spirits and one heck of a monument (the Lincoln Memorial). Logo, labels, packaging and website were all quarried from our big brains.
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DUME XO
Kisses and hugs for us. We created a new delivery system for Chef Thomas Dūme’s luscious libation. Yes Huey, sometimes “It’s hip to be Square.”
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PIE CO
Naming, Logo and Packaging justifying Maggie McGill’s Apple Pie tastes Designed for display this shot centric product is perfect for bad girls, bad boys and a yet-to-be-determined badass client.
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FRENCH LICK
A girl next door with an attitude owns each label and invites the target to come aboard. Proof perfect for women 21-34 just beginning to explore this $10 category.
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WHISQUILLA
Irish Whiskey and Agave Tequila married in oak for the upscale market and refined palette
An homage to champaign with a masculine bottle and an elegant design brands this combination of shootin’ spirits as a sipping delight. Concept, logo and packaging by Proof.
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HOOVERS REVENGE
Who say’s you can’t teach an old dog new tricks. When Marble Distilling looked to Proof to name and design their new line of whiskeys we looked no further than the old one-eyed coon dog at the feet of owners Connie Baker and Carey Shanks. When asked how he lost his eye they replied, “ In a fight with a mountain lion.” Hoover’s Revenge and the Brand’s story was born that minute. The soon to be iconic labels took a little longer but were well worth wait.
